Do you know...
Which country Red Bull originated from?
Austria
When Red Bull was first launched, who were its competitors in the energy drink market?
No one! Red Bull created the energy drink product category.
How many countries is Red Bull available in today?
162 countries!
What is Red Bull’s slogan?
Red Bull Gives You Wings!
Original German Slogan is: Red Bull verleiht Flügel!
The amount of caffeine in 1 can of Red Bull is equivalent to?
1 cup of coffee only!
Red Bull is actively involved in sports, dance, music, film and creativity!
In 1982, Dietrich Mateschitz became aware of products called "tonic drinks", which enjoyed widespread popularity throughout Far East. His idea to market these functional drinks outside Asia evolved whilst he sat at a bar at the Mandarin Hotel in Hong Kong.
In 1984, Mateschitz founded Red Bull. He fine-tuned the product, developed a unique marketing concept and started selling Red Bull Energy Drink on the Austrian market in 1987. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
Around 4 billion cans of Red Bull are consumed every year. The responsibility for the success of the world's No. 1 energy drink is shared by the company's 6,900 employees around the world. The Red Bull headquarters are based in Fuschl am See, not far from Salzburg, Austria.
Founder Dietrich "Didi" Mateschitz:
Red Bull Special Edition:
Red Bull introduced new energy drinks with the flavour of cranberry, blueberry and lime but with the effect of Red Bull. They are called the Red Bull Red Edition, Blue Edition and Silver Edition. Unfortunately they are so far only available in Austria.
Richest man in Austria:
Due to the success of Red Bull, Didi Mateschitz is the richest person in Austria with US-$ 5 billions of assets. This represents rank 208 of the richest people in the world.
Is Red Bull made out of bull testicles?
No. The rumors that the Taurin which Red Bull contains is made out of bull testicals are not true. In fact Red Bull’s Taurin is produced synthetically as all the other ingridients of Red Bull Energy Drink.
Does Red Bull Cola contain cocaine?
No. Although some German food authorities first found evidence of cocaine in the Cola they after some weeks took back their ban of Red Bull Cola and Red Bull said that it only uses decocaineated coca leaves. These leaves are allowed and used worldwide in the food industry.
